In the early '90s, a major soda company took a chance on authentic hip-hop marketing, and it worked. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. The campaign was also famous for producing several Hip-Hop . 20. This years Obey Your Verse campaign is more interactive as fans can take pictures of each can and go onto Sprites website via their phones to win free stuff including autographed memorabilia and a concert experience. View Sprites Obey Your Verse cans with Tupac, Missy Elliot and J. Coles lyrics below: https://twitter.com/Sprite/status/743088203515580417, Melle Mel: 'No One Wants To Rap Like Kendrick Lamar & Eminem', Fivio Foreign Asks Fans To Pray For Him After Missing Rolling Loud California, Playboi Cartis Rolling Loud Set Paused Due To Unruly Crowd: Its An Emergency, Nicki Minaj Launches Her Own Record Label and Unveils Roster, Don Toliver Recalls Kanye West Giving Him Some Important Advice, Dave East On The Maturation Of His Brand: 'Shit That Used To Excite Me Doesn't Anymore', Mistah F.A.B. that would appeal to the younger generation," stated Coke spokesman Bob Write by: . Thirst is everything. Over the years, Sprite has continued to be one of the most consistent brands in hip-hop. Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns The Kurtis Blow advertisement went on to inspire the I Love The Sprite In You ad, which featured popular artists like LL Cool J and Kris Kross. Nas has been partners with Sprite since his 1997 commercial hit TV screens, along with friend and rapper AZ appearing in the ad. I remember 12-15 years ago I did an audio commercial for Sprite and to be honest being an MC we do things and we try to be cool about what we do. The switch might mean the end of Sprite's " Obey your thirst" tagline, which has been in use since 1994. The article below is a work of fiction of unknown origin. The Obey Your Thirst spots also took us the street corner, the club, and inside the ring when Sprite resurrected the legendary KRS One vs. MC Shan battle. Thirst For Yours builds on the March launch of Sprite Way, a community-powered Spotify playlist and podcast highlighting unsigned hip-hop and R&B talent, and the #GetVocal campaign launched last fall, which invites fans to download a custom beat created by Izze the Producer and record a 60-second topical freestyle to share on social media. crowd. It's something that lasted in the hood. and Rakim on packaging Jun. 19. thirst that absolutely just stuck in my head. . In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), . https://youtube.com/watch?v=MRbVTKU-6nQ%3Fstart%3D31. Obey Your Thirst. "Blessed are they which do hunger and thirst after righteousness: for they shall be filled." . The relationship between hip-hop and alcohol never ended, of course, but has continued to evolve to match the evolution of the lifestyle. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, each representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. St. Ides spots, however, looked and felt like straight up music videos with album-worthy production and flow. Check out this great listen on Audible.com. * {{Crossover}}: And a pretty left-field one, to say the least. We embraced that and ingrained ourselves as part of that culture," he said. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. The messages the artists were communicating was often overlooked by the bold style and image. In fact, in 1994, the brand did turn the hottest of the joints into an album, with the St. Ides promotional mixtape dropping at your neighborhood liquor store. Aspiring fashion designerSeth Giscombe stars in Sprite ad. Sprite has been there for us since they realised they could reach out and do things like this, artist Rakim said of the long history between hip-hop and Sprite. Because it means something. This campaign marks the latest to come out of the "Obey Your Thirst" campaign first featured back in 1994. Bertini. The brand was introduced in 1987 and their rap campaigns launched in 1988. It focused on trying to steer consumers away from a DeconstructiveParody of the bane of materialism as well as of contemporary advertising, expressing that all their soda does is that, while drinking Sprite won't make you cool or give you superpowers, it ''will . "I just love looking through artifacts of political history. . The campaigncreated by Sprite's agency of record, Wieden & Kennedy New Yorkincludes a TV ad featuring up-and-coming, Atlanta-based rapper Kodie Shane and an aspiring fashion designer, Seth Giscombe. Mediante la publicidad se ha logrado In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. Today, rap music is used to sell everything from electronics to tax filing services to nut butter grinding machines at Whole Foods. How many of your favorite celebs have flirted with cheeseburgers? Asked why the brand is risking tinkering with its marketing now, Aaliyah Shafiq, group director for Sprite, says, This is a way for us to truly accelerate that momentum. We want the community to interpret and define it in their own unique way. Soon, the company would transition to its heavily youth and urban market-focused Obey Your Thirst campaign in 1994. #MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the 90s and earlier. Its now a ubiquitous part of todays musical landscape. consumers ages 18-24 said they were effective. Boomboxes? 19 hours 58 min ago, By Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion. (Cobbin later spearheaded the iconic, yet grammatically questionable, Boost Mobile Where You At? campaign.). The Ultimate Guide to the Best Gatorade Flavors to Mix Together! 'Obey Your . Sprite has a long history with Hip Hop from its 1986 commercial with Kurtis Blow to its current collaborations with Drake, Vince Staples and Isaiah Rashad. The documentary series is part of a new "Obey Your Thirst" campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. Yes, Scream 6 Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. Beer Drinkers Cut Back as Bud Brewer AB InBev Raises Prices, ESPN wants to be the hub of all live sports streaming even if it helps its competition, How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies, Mastering Agency Profitability with Megan Bowen, COO of Refine Labs, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, The Ultimate Guide to Scaling Your Agency: Roundtable Discussion, Campaign Trail: Levis tells The Greatest Story Ever Worn in cinematic fashion, Toyota, Yahoo partner for AR-powered car shopping experience, Guinness rewards epic toasts this St. Patricks Day, Bose works to boost gender parity in music production, Coca-Cola brand Sprite on Thursday launched a multiyear "Thirst for Yours" campaign that will highlight musicians, designers, artists, photographers and others in hip-hop culture, according to, The campaign includes TV spots, social media and influencer content, outdoor ads and in-person experiences. - 1 day 3 hours ago, By 0:44. By the late 90s Sprite had spent roughly $70M on the Obey Your Thirst campaign, tripled sales, and commanded a majority market share of the citrus category (which also included 7Up, Sierra Mist, and Mountain Dew). Red Bulls elite Read more, There is no official record for drinking the most Red Bulls in three minutes. Sprite is a clear, lemon and lime-flavored soft drink created by the Coca-Cola Company. Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. Send us a tip using our anonymous form. This blatant marketing of malt liquor directly to black and brown youth wasnt going to go unchecked indefinitely. was growing long in the Then in 1994, a young brand manager from Clark Atlanta University named Darryl Cobbin had an idea for a new direction: Gen X was about authenticity and independence of thought, not following the hype. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers. We wanted to pay respect to the music and the culture. Sprite's back at it with the soda cans. These high profile celebrity figures have helped Sprite Gives Nod to Hip Hop With 'Obey Your Verse' Campaign. ATLANTA -- In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the Obey Your Thirst tagline. We can look back now with the wizened, woke eyes of maturity and possibly scrutinize our artists selling out at the expense of the community, but for the young and burgeoning hip-hop culture, both the St. Ides campaigns and the Sprite campaigns opened the door for the power and commodification of hip-hop and consumer brands. "Sprite has always been incredibly focused on putting our community at the forefront. New marketing will emphasize hip-hops growing role in a culture that extends way beyond music to include fashion, design and more. Learn about the dos and don'ts, common misconceptions, and when to open up your network to others in this comprehensive guide. This site is protected by reCAPTCHA Enterprise and the Google, Jonathan Majors Addresses Negative Ant-Man: Quantumania Reviews, A Look At Alicia Keys And John Legends Verzuz Juneteenth Celebration, Kirk Franklin And Fred Hammonds The Healing Was More Than A Verzuz Event, nut butter grinding machines at Whole Foods, groundbreaking deal between Adidas and RUN DMC, Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more, Coi Leray Partners With Sprite's Limelight Global Music Program. somewhere, so I jotted it down. The Sprite Obey Your Verse program will be supported with a robust . In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. The new campaign, christened "Obey Your Verse . I felt that I could use it , Round table The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Unlike Sprites campaigns which were first jingles and still felt like commercials, even when elevated to trading hot bars for Obey Your Thirst. You may unsubscribe at any time. Obey your thirst (1994-1998) Launches in 1994 Sprite was a light, crisp, and refreshing beverage Sprite marketers wanted to convey that Sprite was not pretentious. Sprite se vende en ms de 190 paises alrededor del mundo, y se la considera lder en ventas en cuanto a refrescos de lima - limon. 23. The brand paid tribute to artists such as 2Pac, Missy Elliott, J. Cole, Drake and Rakim by decorating their cans with some of the artists most inspirational lyrics. In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the "Obey Your Thirst" tagline. When rating the advertisements, ninety-three percent of (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, . Sprite with Miles Thirst: Last Sprite (2005) Erkekjetter Helvete. By the early 1990s Sprite decided it was time to deepen the exploration of their relationship with hip-hop. The campaign was the brain child of advertising executive Donald Rifkin, The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Sprite has redesigned its logo and upgraded its long running tagline 'Obey your thirst' to 'The Spark' with a global campaign. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. The campaign was very successful in attracting young people to the brand. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why. Featured Sprite Way artist Bino also will perform on the main stage during Saturday nights BET Experience. Were toasting to the good life with premium brands, some of which are now owned by the artists. Sprite struck a chord with the artists so that when the next series of commercials ran the next artists would say 'yes' and they connected with brand," he said. On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. (But at least its ranked near the bottom; #97.). 15. The Thirst For Yours campaign will include several activations where hip-hop music, fashion, art and culture intersect, starting with the BET Experience Weekend and the 2019 BET Awards in Los Angeles, CA. It's an authentic brand to be a part of, and I'm glad to be able to do that.. Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand's "Obey Your Thirst" campaigns in its early years. Obey your thirst." Sprite's new ad campaign focused on differentiating Sprite from its competitors by acknowledging all the ways other products were marketing themselves and telling the consumer that this was not the case with Sprite. Tupac If you fall stand tall and come back for more from Keep Ya Head Up offStrictly 4 My N.I.G.G.A.Z. St. Ides run with hip-hop doesnt have the same happy ending as Sprites. For more than 30 years, Sprite has supported and embraced the music, culture and community of hip-hop in a refreshingly real way by authentically championing the genres top names and underground artists alike. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do anything! Look no further. Luckily, their mother has two . girl in sprite commercial. Again, the successful marketing slogan "Obey your thirst" communicates these attributes. Each can is branded with inspirational quotes by one of their favorite musicals artist. Waldman 2023 Vibe Media, LLC. How to Implement a Healthy Content Moderation Strategy, Inside the changing data landscape in marketing, How marketers are preparing for a cookie-less world. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Only Sprite. Gone were the bright yellow and green sets, because while the new slogan said, Image is nothing, it was all about image. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. 21. unknown. When did the sprite Obey Your Thirst commercial come out? It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why they're scared of him. Sprite will partner with the BET Experience at L.A. Live on June 21 and 22 for DJ Hed Presents Kicksperience sponsored by Sprite. Mother company Coca-Cola, has focused on brands like Coke Zero and Vitaminwater in the recent years. But amongst the colour and noise the creative team at Sprite identified the stories being told and the resilience of the artists behind them, and sought collaborations. The Sprite ad's insinuated message is explicitly and unapologetically claimed by the Bible about . Spritewhich has been putting rappers in its ads since Kurtis Blow starred in the 1980sis making the most significant change to its hip-hop marketing strategy in 25 years. Welcome to UpThirst.com where we thoroughly research all types of beverages. Many researchers have explored the above attributes of the Sprite brand (Rosenberg 5). The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. The early pioneers inspired a new generation of artists, and Sprite responded by showing their continued understanding and respect.
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